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section03

Crafting Data-Driven Maps

At Uber, we use maps for everything — visualizing millions of geo data points, monitoring road conditions, and advocating for policy change in cities around the world

Over the last few years we have experienced immense growth. As a result, we have many teams across the organization producing map visualizations for a wide range of needs. We saw a need to create a unified system to guide the creation of consistent, high-quality, data-driven maps.

The Challenge(s)

Crafting geospatial visualizations at scale isn’t your everyday design task. The complexity and lack of tooling in this space makes it something of a black art. Nevertheless, there aren’t many companies in the world that have the rich geo-resources Uber has, so we were excited to explore this creative avenue.

At Uber, we use maps for everything — visualizing millions of geo data points, monitoring road conditions, and advocating for policy change in cities around the world

Over the last few years we have experienced immense growth. As a result, we have many teams across the organization producing map visualizations for a wide range of needs. We saw a need to create a unified system to guide the creation of consistent, high-quality, data-driven maps.

The Challenge(s)

Crafting geospatial visualizations at scale isn’t your everyday design task. The complexity and lack of tooling in this space makes it something of a black art. Nevertheless, there aren’t many companies in the world that have the rich geo-resources Uber has, so we were excited to explore this creative avenue.

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