21 Jan Payments app True Balance raises $28 million to reach more underbanked users in India
The first announcement about the funding $28 million in series D round raised by True Balance from investors like SoftBank Ventures Asia, Naver, BonAngels, Daesung Private Equity, and Shinhan Capital was published on TechCrunch. The article – Payments app True Balance raises $28 million to reach more underbanked users in India was published post an interview conducted with Charlie Lee giving insights on the expansions. It also goes on to narrate how the finances from this round of funding will be used by the company to reach the underbanked users in India.
The article gives an overall picture of the business and how True Balance has catered to the millions of Indians who don’t have a credit score. It also briefly explains the future trajectory of the company which has seen a 300% surge in growth in the last three months.
This article was also supported by the dissemination of a press release announcing the funding True Balance received, and it was published in over 75 news portals, and publications, giving a total AVE of Rs 70,00,000.
The press release was published by leading financial publications like The Economic Times – True Balance raises $28 mn from SoftBank Ventures Asia, BonAngels, others, Financial Express – Fintech app True Balance raises $28 million in series D funding, Outlook India – True Balance raises $28 mn from SoftBank Ventures Asia, BonAngels, others where they announced the news, and also, mention the future plans.
Besides the leading financial publications, the funding announcement was also e also published in leading news websites like Inc42 – Fintech Startup True Balance Raises $28 Mn Funding; Eyes Profitability, Tech Circle – True Balance rakes in $28 million from South Korean investors to fuel expansions where they particularly mentioned the investment secured in Series D funding.