19 May True Story of a True Hero: A True Balance Reseller Pledged 500 Insurance Policy for the underprivileged
The article, a lead story in the Kerala edition of The Times of India, one of the largest read English general news daily globally, speaks of how True Balance’s refer-and-earn program helped safeguard the lives of more than a 1,000 Indians. The first step of this journey was laid with the launch of our COVID-19 insurance policy, a blessing from the heavens for India’s 1.3-billion strong citizenry, of which more than 25% is today unemployed, and an even larger percentage, lacking adequate health insurance and COVID-19 insurance. A tailor-made product meant to comfort the lives of Indians in this time of global crisis, the premium amount on the policy is among the lowest nationwide.
What helped our brand emerge a winner here was the second part of the journey, the heart of the article below – the story of a doctor from Kerala who used True Balance to buy 500 policies for the economically weak and needy. The good doctor very proudly says that he did nothing but his duty. Add to this the fact that through our refer-and-earn policy, he also managed to insure 600 more(!) people, primarily women, from Chennai and Puducherry, from the state of Tamil Nadu.
What clearly emerges from the story is the fact that True Balance is rapidly becoming the saviour of the common Indian, the solution to India’s last mile financial woes with products tailormade to suit Indians’ financial needs.
The Times of India True Balance becomes the hero for hospital workers in a Kollam hospital