05 Mar Yourstory.com: How True Balance built a robust MVP to enable gradual portfolio expansion
The article – How True Balance built a robust MVP to enable gradual portfolio expansion – is basis the interview with Charlie Lee, CEO and Founder, True Balance.
The interview details the importance of building a robust MVP, and learnings involved in the same. It also elaborates how True Balance has grown to be the full-stack financial platform for India’s next billion users, landing our messaging on-point.
Among the top-3 entrepreneurship portals in India along with News Corp VCCircle and Inc42, YourStory sees 4.2 million+ views a month. While >68% of traffic is from India, ~10% is also driven by the USA. Close to 9% of the website’s traffic is socially generated, with more than half of that coming from Facebook. Other direct competitors include Entrepreneur India, Livemint, ET Tech, Business Insider & Entrackr.